OUR STORY
Growing up in San Clemente, California I developed an early love for coastal living and all the freedom it brings. From a young age, I was always surrounded by the ocean. My constant travels around the world and countless time spent in and around the ocean only deepened my understanding of what it means to have a bikini that’s not just beautiful, but well-made—designed to move with you, withstand saltwater, and last season after season.
In 2020, I decided to take a leap and turn my passion for the ocean and design into something tangible. I started my own bikini brand—handcrafting each bikini myself, one stitch at a time. I wanted to create a product that was as sustainable as the lifestyle I cherish, so I sourced only recycled, eco-friendly materials. Every piece was sewn with care in my small, one-woman workshop, allowing me to oversee every detail from start to finish.
It wasn’t easy at first—there were long nights and countless prototypes—but I stayed committed to my vision: to offer high-quality swimwear that was both functional and kind to the planet. Today, my business continues to grow, but I haven’t strayed from my roots. Each bikini is still made with the same love and attention to detail, made to last, and designed to help people feel confident, whether they’re lounging by the beach or catching waves under the sun.
It’s a journey that started from the sands of San Clemente and has taken me far and wide, but it’s always been about staying true to my core values—quality, sustainability, and a love for the ocean.
xoxo, Emma
HOW I FOUND OUR ETHICAL MANUFACTURER
Avenue Swim was dreamed up and started by me, Emma. I taught myself how to sew and my dream took off! With every single bikini being hand sewn by me for the last four years, making the decision to switch over to being manufactured was a big one! With demand and interest in Avenue growing, this was the best decision. It was beyond imperative to me to find an ethical manufacture that fit with my brand values.
Our journey to finding the right manufacturer for our swimwear was one of those serendipitous moments that feels meant to be. It all started when a close friend introduced me to a manufacturer that is known to be the best of the best of swimwear! She has always been working with commitment to ethical practices and high-quality craftsmanship.
I spent two days with the team in Bali, learning about their work, their commitment to sustainability, and their passion for what they do. It solidified my decision to partner with them. Knowing that each piece of swimwear is made with care, precision, and respect for the people behind it makes all the difference to me.
This partnership is about more than just creating beautiful swimwear; it’s about supporting a community of skilled workers who are paid fairly for their labor and who take pride in their craft. I’m so grateful to be able to produce my bikinis in a place that values the same morals as I!
